Description and Responsibilities
The Communications and Marketing Director at Austin Urban Technology Movement (AUTM) is
responsible for implementing and maintaining a robust strategic organizational public relations
program. This program’s goal is to ensure that AUTM is seen as a leader in the workforce development field. Reporting directly to the Chief Operating Officer, this position is responsible for assisting in brand management and content distribution strategies, e-mail marketing, advertising, partnership development, and managing overall execution of the communications goals. The Director will also serve as the media relations expert and help to establish AUTM and its members as thought leaders to a broader audience. Through integrated public relations, this position will continue to increase the visibility of the organization's many programs, events, and initiatives to the larger community.
To perform this job successfully, an individual must be able to perform each essential duty and
responsibility compellingly. Reasonable accommodations may be made to enable individual with
disabilities to perform the essential functions. Other duties may be assigned to meet business needs.
Shepherds strategic proactive media outreach by identifying AUTM brand awareness opportunities; takes initiative to act upon these opportunities to achieve results. Manages relationships with media to create future opportunities.
Oversees organization's e-mail marketing campaigns for all departments and programs.
Oversees digital and social media strategy, including the evolving digital market and contributes new ideas to enhance the organization’s social presence. Analyzes, synthesizes and course corrects based on data and metrics provided.
Identifies trends and leverages opportunities within the industry using channels, social and digital tools.
Leads assignments to support the strategic vision of AUTM; develops recommendations of marketing activities to increase revenue.
Steers projects and campaigns including coordinating with vendors and managing the communications team’s associates and interns.
Leads and provides strategic direction on new projects. Manages and prioritizes staff time to fulfill cyclical as well as new projects as needed.
Manages vendor and consultant relationships including metrics and reporting.
Oversees the creation of marketing materials including managing graphic design projects to completion and acts as brand liaison to the organization to ensure consistent brand voice, vision, and aesthetic are achieved.
Manages all internal department relationships and project needs for the communications team.
Manages marketing relationships with external groups, as assigned.
To perform this job successfully, an individual should possess the knowledge, skills, and abilities listed and meet the amount of education, training and/or work experience required.
Bachelor’s degree in marketing, communications, public relations, journalism or a related field, preferred
2+ years of relevant work experience in communications and marketing, required
5+ years of relevant work experience in communications and marketing, preferred.
Experience managing media relations and e-mailmarketing campaigns, required.
Experience in content development and website design, required.
Understanding of website content management systems, required; WIXexperience a plus.
Experience managing social media communities for brands, required.
Videography and photography experience, preferred.•Print and online advertising experience, preferred.
Experience managing staff and vendor relationships, preferred.
Experience executing e-mailand social media outreach to targeted audience segments, required.
KNOWLEDGE, SKILLS, AND ABILITIES:
Exceptional written, oral, proofreading, branding, design oversight, interpersonal and presentation skill set.
Management, analysis,and growth of social and digital advertising campaigns with measurableresults.
Strong organizational and project management skills that reflect the ability to perform and prioritize multiple tasks seamlessly with excellent attention to detail.
Decide which media format (print, TV, radio, web, billboard, etc.) best suits an assignment.
Work within a team to create an advertising campaign;design and overseeadvertisinglayouts.
Research and write press releases, content for the website, infographics, blogs, and newsletters.•Arrange and coordinate press conferences, interviews, help plan events, as assigned.
Ability to build and maintain beneficial media relationships on theorganization's behalf.
Ability to identify potential markets and test them extensively.
Proficient using Microsoft Suite (Excel, Outlook, Access, etc.)
Ability to take initiative and manage projects assigned through completion with minimal supervision.
Ability to work effectively independently and as a highly resourceful team player under pressure and within deadlines.•Creative and innovative thinker, who actively presents new opportunities, proposes solutions,and recommends best practices.
Ability to anticipate challenges and effectively resolve conflict by identifying opportunities.
Ability to work creatively and with flexibility in a fast-paced environment while maintaining high work standards.
Ability to develop rapport and engender trust.
Exhibits a positive attitude and professional demeanor.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job(in a non-virtual setting; however, currently this position isremote). Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Able to lift up to 20 lbs.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Standard office environment(currently this position isremote).
Dependent on business needs.
This job description should not be construed to imply that these requirements are the only standards for the position. Incumbents will follow any other instructions and perform any other related duties as may be required. AUTMhas the right to revise this job description at any time. AUTMis an “at will” employer and as such, neither this job description nor your signature constitutes any form of contractual arrangement between you and AUTM.