Demand Generation Specialist

AppSumo

Marketing

Full Time

Austin, TX

Description and Responsibilities

This job is focused on owning our lead generation process. You’ll act as a catalyst to our growth by capturing new emails through giveaways, e-books, landing pages, and just about any other ideas you can come up with. If you’re a curious problem-solver with ideas to spare, then this role is for you. It’s designed for someone with a strong marketing background who can create and implement ideas to get people in the door. If you’re a goal digging writer with a digital marketing background we want to talk to you!

On the day to day, you’ll be:

  • Working on innovative email capture techniques like content lead magnets, giveaways, webinars, pop ups and more

  • Creating landing pages and funnels to get new people get on our email list

  • Managing our giveaways and other promotions to increase engagement across the platform

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